Facebook & Instagram Ads Agency for Irish Businesses
Reach the customers who aren’t searching for you yet.
Social Media Advertising That Pays Its Way
On Google, people come looking for you. On Facebook and Instagram, you go to them. That makes it the best way to reach people who’d buy from you but haven’t started searching, and the easiest place to waste money if the wrong ad goes to the wrong audience.
A63 Digital is a Facebook ads agency based in Co. Wicklow. We plan, create and manage Facebook advertising and Instagram advertising for established Irish businesses, and we report on what each enquiry or sale cost you.
What Facebook and Instagram Ads Do Well
One ad account covers Facebook, Instagram, Messenger and WhatsApp.
We use it for:
- Leads. Enquiry forms people fill in without leaving the app, sent straight to your inbox or CRM.
- Online sales. Your WooCommerce products shown to likely buyers, and to people who looked and didn’t buy.
- Bookings. Courses, events, appointments and open days filled by area and date.
- Local awareness. Your business in front of everyone within a set distance of your premises.
- Recruitment. Job ads shown to the right people in the right area.
- Retargeting. A second chance with people who visited your website and left.
Ad Creative That Stops the Scroll
On Facebook and Instagram, the ad itself does most of the work.
People don’t open Instagram to shop. Your ad has about two seconds to earn their attention, so the image and the first line matter more than any setting in the account. We look after:
- Ad copy written for your customers, in plain language
- Images and carousels for the feed, Stories and Reels
- Short video where it suits, made from your own footage, stock clips or AI tools
- Several versions of each ad, tested against each other
- Fresh creative when an ad starts to tire
If you have good photos or video of your own work, send them on. Real jobs and real staff beat stock images every time. We don’t film or produce video ourselves.
Targeting and Retargeting
The right ad in front of the wrong person is still wasted money.
We build your audiences from what you already know about your customers:
- Location, down to a radius around a town or branch
- Age, interests and behaviour
- Your own customer list, matched to their Facebook and Instagram profiles
- Lookalike audiences: new people who resemble your best customers
- Website visitors and people who’ve engaged with your page
Meta’s own AI now does much of the audience-finding. It works well when it’s given good creative and accurate tracking, which is where we put the effort.
Meta Pixel and Conversions API Tracking
Facebook can only find more customers if it knows who became one.
Privacy changes on phones and browsers mean the old tracking pixel misses a large share of results on its own. We set up tracking so your numbers are accurate and the ads keep learning:
- Meta Pixel installed and tested on your website
- Conversions API, which reports results from your server as well as the browser
- Cookie consent handled correctly
- Leads sent to your CRM or inbox the moment they come in
- Sales values passed back from WooCommerce
Facebook Ads or Google Ads?
They do different jobs. Google Ads catches people who are already searching for what you sell. Facebook and Instagram ads put you in front of people before they search, and bring back the ones who visited and left.
A new or visual product, an event or a local offer often does better on Facebook and Instagram. An urgent need, like a repair or a quote, usually does better on Google. Many of our clients run both and we move budget to whichever is bringing in leads at the lower cost.
Reporting You Can Read
Every month you get a plain-English report covering:
- What you spent
- Leads and sales from your ads
- Cost per lead or cost per sale
- Which ads and audiences worked best
- What we’re testing next
Likes and reach are in there too, but they aren’t how we judge a campaign.
How We Run Your Facebook and Instagram Ads
01
Plan
We agree the goal, the audience, the offer and the budget.
02
Set up
Ad account, Pixel, Conversions API and audiences.
03
Create
Copy and images for each campaign.
04
Launch and test
Several ads go live, and the budget follows the winners.
05
Report
A monthly report and a conversation about what to do next.
Who This Is For
Facebook and Instagram advertising suits:
- Businesses selling to the public, in one area or nationwide
- WooCommerce shops with products that photograph well
- Training providers, venues and event organisers with dates to fill
- Multi-location businesses that want ads for each branch
- Companies that boosted a few posts and saw nothing back
Facebook and Instagram ads are delivered through our monthly growth retainers. Your ad budget is paid directly to Meta and stays separate from our fee.
Facebook & Instagram Ads FAQs
You set the budget, and Meta spends it showing your ads to the people most likely to respond. The cost of a lead depends on your industry, your offer and your ads. On top of the ad budget there’s a monthly management fee. We’ll recommend a starting budget once we know what you’re selling and to whom.
Boosting pays to show one post to more people, with very few controls. A proper campaign is built in Meta Ads Manager, where we choose the goal, the audience, the placements and the tracking, and test several ads against each other. Boosting buys attention. Campaigns are built to bring in leads and sales.
Both run from the same account, and in most cases we let the ads appear on both and compare the results. If one clearly does better for your business, the budget moves there.
We do. We write the copy and design the images. We don’t film video, but we can build short video ads from your own footage, stock clips or AI tools. If you have your own photos and footage, send them on, as real content performs best.
Yes. The ad account, the Pixel and the audiences are set up in your business’s name, and you keep them if you ever move on.
Ads can be live within days. The first few weeks are for testing ads and audiences, and most campaigns settle into a steady cost per lead within one to two months.
It can, especially for retargeting people who’ve already visited your website. If you sell to specific job titles or industries, LinkedIn is often the better fit, and we’ll tell you if that’s the case.
Want More Customers from Facebook and Instagram?
Tell us what you sell and who you want to reach. We’ll tell you plainly whether Facebook and Instagram ads are worth your money, and what a sensible starting budget looks like.