Local SEO is a search engine optimisation (SEO) strategy that’s all about optimising your website to be more visible when people search for local businesses in search engines like Google. If you run a local business with geographical limitations, such as a local delivery service, a café, or a trade within a particular area, you could benefit from local SEO.
Local SEO is the best way to get your website noticed by people in your area who could one day become your most loyal customers. At A63 Digital we can help you to get your website noticed by local searchers.
The image above shows how local SEO can get your business noticed. When people search for ‘Italian restaurants’, ‘plumbers’, or similar terms, Google uses GPS and location data to display results nearby. For SEO experts, this means that local searches offer a whole new set of results that webpages can be optimised for, and for local businesses these results can prove crucial in terms of website traffic and engagement.
Google My Business
One of the most important aspects of local SEO is your Google My Business page. In Google My Business, you can upload important information about your business to display in Google search results, including your business address, opening hours, and contact details. Optimising your Google My Business page is key to appearing high up on local search results in Google.
Search Engine Optimisation FAQ
Traditional SEO focuses on ensuring that your page ranks highly on global Google searches, while local SEO increases visibility with searchers in your local area. Traditional SEO strategies involve keyword optimisation and backlinks, while local SEO focuses on pages like Google My Business, online reviews, and keywords targeted to your local area.
Performing local SEO means focusing on making sure that the website ranks in certain locations. A63 Digital and our team of professionals can help you with all of your local SEO needs by creating a Google My Business page, identifying and implementing a targeted keyword strategy, and improving the visibility of your business online using reviews and backlinks.
You will know if you need local SEO if you want your website to show up in local search results on Google in a specific location. Think about the people you're trying to reach: are you targeting users on a global or national scale, or just within your local area? If you want to focus on users within a specific geographical location, local SEO should be your top priority.
Local SEO for a small business may cost around €300 to €500 per month, making it significantly cheaper than local SEO for large businesses.
Google My Business optimisation usually costs around €300 once-off, although most SEO agencies will include this service as part of a broader (and slightly more costly) local SEO package alongside other local SEO services such as keyword optimisation and backlinking.