Local SEO
Local SEO is a search engine optimisation (SEO) strategy that’s all about optimising your website to be more visible when people search for local businesses in search engines like Google. If you run a local business with geographical limitations, such as a local delivery service, a café, or a trade within a particular area, you could benefit from local SEO.
Local SEO is the best way to get your website noticed by people in your area who could one day become your most loyal customers. At A63 Digital we can help you to get your website noticed by local searchers.
The image above shows how local SEO can get your business noticed. When people search for ‘Italian restaurants’, ‘plumbers’, or similar terms, Google uses GPS and location data to display results nearby. For SEO experts, this means that local searches offer a whole new set of results that webpages can be optimised for, and for local businesses these results can prove crucial in terms of website traffic and engagement.
Google My Business
One of the most important aspects of local SEO is your Google My Business page. In Google My Business, you can upload important information about your business to display in Google search results, including your business address, opening hours, and contact details. Optimising your Google My Business page is key to appearing high up on local search results in Google.