LinkedIn Ads Agency for Irish B2B Businesses
Put your business in front of the people who make the buying decisions.
Reach Decision-Makers, Not Just Audiences
Google shows your ad to whoever searches. Facebook shows it to whoever fits an interest. LinkedIn is the only platform where you can choose people by job title, seniority, company and industry. If you sell to other businesses, that’s the audience that matters.
A63 Digital is a LinkedIn advertising agency based in Co. Wicklow. We plan, create and manage LinkedIn ads for established Irish businesses, and we judge every campaign on the leads it brings in and what each one cost.
Who You Can Reach on LinkedIn
Target the role, not just the person.
We build your audience from the people your sales team wants to talk to:
- Job title, job function and seniority
- Company name, or a list of named companies
- Industry and company size
- Location, from all of Ireland down to a single county
- Skills and professional groups
- Your own contact lists and website visitors
The LinkedIn Ads We Run
Each format does a different job.
- Sponsored posts. Image and carousel ads in the LinkedIn feed, and video where you have footage.
- Lead Gen Forms. An enquiry form that opens inside LinkedIn, already filled in with the person’s name, job title and company. More people complete it.
- Document ads. A guide, price list or case study people can preview in the feed and download in exchange for their details.
- Thought Leader ads. Posts from your managing director or senior staff, promoted to your target audience. People trust a person more than a logo.
- Message ads. A direct message to a defined audience, for events, demos and offers.
- Retargeting. Ads shown to people who visited your website or watched your videos.
B2B Lead Generation Your Sales Team Can Use
Fifty leads nobody calls back are worth less than five good ones.
We set LinkedIn up so the right leads reach the right person fast:
- Leads sent straight to your CRM or inbox the moment they come in
- The LinkedIn Insight Tag and Conversions API set up, so results from your website are counted
- Lead quality tracked by job title and company, not just volume
- Leads matched back to real deals where your CRM allows it
Target the Companies You Want to Win
If your sales team already has a list of target companies, we can put your ads in front of the people who work there. This is known as account-based marketing. It warms up the accounts before your team makes contact, so a cold call becomes a follow-up.
Is LinkedIn Right for Your Business?
LinkedIn clicks cost more than Google or Facebook clicks, often several times more. That’s worth it when one new client is worth thousands of euro. It isn’t worth it if you sell to the public or your typical sale is small.
We’ll tell you straight if another channel would do the job for less. For consumer sales, Facebook and Instagram ads are usually the better fit. For people already searching for your service, start with Google Ads.
Reporting You Can Read
Every month you get a plain-English report covering:
- What you spent
- Leads, and the job titles and companies they came from
- Cost per lead
- Which ads and audiences worked best
- What we’re testing next
You see and approve every ad before it goes live.
How Our LinkedIn Ads Management Works
01
Plan
We agree who you want to reach: the job titles, industries and companies.
02
Set up
Campaign Manager, the Insight Tag, lead forms and the link to your CRM.
03
Create
Copy, images and documents, approved by you before launch.
04
Launch and test
Several ads and audiences go live, and the budget follows the best results.
05
Report
A monthly report and a conversation about what to do next.
Who This Is For
LinkedIn advertising suits B2B businesses such as:
- Professional services firms: accountants, consultants, engineers and solicitors
- Manufacturers and distributors selling to trade customers
- Software and technology companies
- Training providers selling courses to employers
- Recruitment companies looking for clients and candidates
- Any company with a list of target accounts it wants to win
LinkedIn ads are delivered through our monthly growth retainers. Your ad budget is paid directly to LinkedIn and stays separate from our fee. If you’re looking for a B2B marketing agency for more than ads, we also look after your website and SEO.
LinkedIn Ads FAQs
You set the budget, and LinkedIn charges per click or per thousand views. Clicks cost more than on Google or Facebook because the audience is so specific. On top of the ad budget there’s a monthly management fee. We’ll recommend a starting budget once we know who you’re targeting and what a new client is worth to you.
It’s the best paid channel for reaching specific job titles and companies. It works best when a new customer is worth enough to cover the higher cost per lead, which is true for most B2B services.
Yes. Upload a list of company names and LinkedIn shows your ads to people who work there. You can narrow it further by job title or seniority.
Forms that open inside LinkedIn, already filled in with the person’s details from their profile. Because nobody has to type or leave LinkedIn, more people complete them. We send the leads straight to your CRM or inbox.
Yes. Thought Leader ads let us promote posts from you or your staff, with your permission. They often get more attention than ads from a company page.
Yes. The Campaign Manager account, the Insight Tag and the audiences are set up in your company’s name, and you keep them if you ever move on.
Ads can be live within days. The first month is for testing audiences and ads. B2B buying cycles are longer than consumer ones, so judge LinkedIn on the leads and conversations it starts over three months.
Want More B2B Leads from LinkedIn?
Tell us who your best customers are and who you want to reach next. We’ll tell you plainly whether LinkedIn ads are worth it for your business, and what a sensible starting budget looks like.