Google Ads Agency for Irish Businesses
Put your business in front of customers at the moment they search.
Google Ads That Bring Enquiries, Not Just Clicks
Anyone can switch on a Google Ads campaign. Making it pay is the hard part. Most accounts we take over are spending money on searches that were never going to become customers, and nobody can say what a lead costs.
A63 Digital is a Google Ads agency based in Co. Wicklow, working with established businesses in Dublin, Wicklow and across Ireland. As a PPC agency, we run your campaigns week in, week out, and we report on the two numbers that matter: how many enquiries or sales you got, and what each one cost.
Google Ads Management
A campaign left alone gets more expensive every month.
Your account is managed by a Google Ads specialist, not left on autopilot. Every week we:
- Check the searches your ads appeared for, and block the ones wasting money
- Add new keywords your customers are using
- Write and test new ads against the current best performer
- Move budget towards the campaigns bringing in leads
- Adjust bids by location, device and time of day
- Review the landing pages your ads send people to
You set the monthly budget. Our job is to get more from it.
The Campaigns We Run
Different goals need different campaigns.
- Search ads. Text ads at the top of Google when someone searches for what you sell. The best place to start for most service businesses.
- Performance Max. One campaign that runs across Search, Maps, YouTube, Gmail and Display, using Google’s AI to find customers.
- Google Shopping ads. Your products, prices and photos shown in the results. We connect your WooCommerce shop to Google Merchant Center and keep the product feed clean.
- Remarketing. Ads shown to people who visited your website and left without getting in touch.
- YouTube ads. Video ads to build awareness in a specific area or audience.
- Call and local ads. Ads that ring your phone or put your branch on the map, for businesses that live on calls and walk-ins.
Conversion Tracking, Set Up Properly
If you can’t see what an enquiry costs, you’re guessing.
Poor tracking is the most common problem we find in Google Ads accounts. Before we spend a euro, we make sure every result is counted:
- Phone calls from ads and from your website
- Contact forms, quote requests and bookings
- Online sales and their value
- Google Analytics 4 linked to Google Ads
- Cookie consent set up correctly (Consent Mode), so you stay within the rules and keep your data
- Leads matched back to real sales where your CRM allows it
Good tracking also helps Google’s own bidding learn which clicks turn into customers.
Landing Pages That Turn Clicks into Customers
A good ad sent to a weak page wastes the click. Because we build websites every day, we don’t just flag a poor landing page and leave it with you. We build or fix the page ourselves: one clear offer, a fast load time, a phone number that’s easy to tap and a short form.
Ads in Google’s AI Answers
Google now answers many searches with an AI summary before the normal results, and it has started placing ads inside those answers. There’s no separate campaign to buy. Google picks the ads from campaigns you already run, so the way your account is set up decides whether you’re eligible.
We build campaigns with this in mind, and our AI SEO work helps your business get named in the answer itself.
Reporting You Can Read
Every month you get a plain-English report covering:
- What you spent
- Enquiries, calls and sales from your ads
- Cost per lead or cost per sale
- What we changed this month and why
- What we plan to do next
No jargon and no vanity numbers. If something isn’t working, we’ll tell you.
How Our PPC Management Works
01
Audit
We review your account, your tracking and what your competitors are doing. If you’ve never run ads, we research the searches worth paying for.
02
Build
We set up or rebuild your campaigns, tracking and landing pages.
03
Manage
Weekly work on keywords, ads, bids and budgets.
04
Report
A monthly report and a conversation about what to do next.
Who This Is For
Our Google Ads management suits:
- Established businesses spending €1,000 or more a month on ads
- Companies already running Google Ads that can’t see what they’re getting back
- Multi-location businesses that need each branch to show up in its own area
- WooCommerce shops that want more sales from Google Shopping
Google Ads is delivered through our monthly growth retainers. Your ad budget is paid directly to Google and stays separate from our fee.
Google Ads FAQs
You set your own budget, and you only pay when someone clicks. The cost of a click depends on your industry, from under a euro to over ten euro in competitive sectors. On top of the ad budget there’s a monthly management fee. We’ll recommend a starting budget once we’ve looked at the searches in your market.
Your ads can appear the day the campaign goes live. The first four to eight weeks are for gathering data and tuning the campaign. Most businesses can judge the results properly after three months.
PPC stands for pay per click advertising: you pay each time someone clicks your ad. Google Ads is the biggest PPC platform by a long way, which is why a PPC agency and a Google Ads agency usually mean the same thing.
Yes. The account is in your name and you keep it, with all its history, if you ever move on.
Yes. We start with an audit to see what’s working and what’s wasting money, then rebuild only what needs it.
Google Ads brings enquiries from the first week, and stops the day you stop paying. SEO takes longer and keeps paying back. Most of our clients run both: ads for enquiries now, SEO to bring the cost of each lead down over time.
Most of our Google Ads clients are Irish businesses advertising in Ireland. We also run campaigns aimed at the UK and further afield.
Want More Enquiries from Google Ads?
Already running ads? We’ll look over your account and tell you plainly where the budget is going. Starting from scratch? Tell us about your business and we’ll show you what’s worth paying for.