Is seo dead?!
Every few years, some people within the digital marketing industry discuss the possibility of SEO being dead, or nearly. Frankly, with an estimated value of over $70 billion dollars, SEO won’t be going anywhere, anytime soon.
Even though these rumors are generally false, they do hold bits of truth. While SEO definitely isn’t dead, over the years, some of its elements have either become obsolete or evolved into something new. As a result, outdated SEO tactics can now actively harm your rankings.
SEO Strategies that are indeed Dead
Going all-in on link building
Link building is still extremely important and remains one of Google’s top ranking factors. It used to be true that all you had to do was build as many links as possible to your site and you’d start ranking highly.
This is no longer the case. The quality and relevance of your links matter far more than sheer quantity, and thus, spamming your links all over random digital directories no longer has the desired impact and can actually be counterproductive.
Find a few authority websites to outreach and make some type of arrangement with them – writing a guest post or a link round-up. These authority websites tend to get syndicated by”smaller websites, and thus you’re resolving that issue tenfold by doing so.
Ranking first on a Search Page
So many websites focus all of their energy on obtaining the number one spot on Google. Yet, ranking number one doesn’t have a strong correlation of increased website traffic it used to have.
Today’s search results are populated with ads, featured snippets, and question boxes. So, ranking number one still means your site might be hard to find.
As a result, modern web surfers understand that they need to scroll a little to get to the organic results. With that in mind your focus should be on maximizing your click-through rate instead.
Your click-through rate can be optimized via a compelling meta description and enticing headlines. If there’s a featured snippet box ranking above you try to improve the structure of your content and directly answer the question posed in the search term; this will increase the likelihood of your content being chosen for the featured snippet box.
Creating a vast number of pages and posts
Google doesn’t rank websites, it ranks individual web pages based on the merits of that one page in relation to the search query or keyword.
Your focus should be on creating high-quality content that actually helps your visitors, and that often involves diving deep into a topic on one page.
Finally, by focusing on providing valuable content to your readers on one page, you’ll improve important on-page metrics like increasing your time on site and reducing bounce rate. That doesn’t mean your whole website should be on one page, but you don’t need to segment your site into a thousand pieces, either.
Focusing on search engines over people
Google has had the time and energy to invest in their search algorithm, in order for the search results to be populated with sites that place a focus on user experience.
The goal of Google is to provide its users – people searching for things – with the most valuable and relevant results possible. This means that your site can benefit greatly by focusing on improving the experience a user has on your site. Your article should answer the user’s queries and it needs to be better than what’s already out there. Also, check how your site looks like on different devices.
Remember, no SEO strategy is set in stone. It must constantly be re-evaluated because many practices we used to know and love are dead. Technology is constantly evolving. Twenty years ago, it was hard to imagine smartphones taking over the world the way they have. These days smartphones are old news.
Today, people have smart watches, Fitbits, wirelessly connected earphones, WiFi hotspots built into self-driving automobiles, and virtual worlds that can be augmented with the real world to create an interface straight out of a sci-fi movie. Some people think this new technology signals the death of SEO, but that couldn’t be further from the truth.
The reality is that online connectivity is more popular and important than ever. People still depend on the web for entertainment, information, and the ability to conduct business. As more and more devices and people connect to the Internet to perform more and more searches, SEO isn’t dying, but rather becoming more important each and every day.
With so many devices searching for so much information as fast as possible, the real winners of tomorrow’s Internet are the brands, entrepreneurs, and people able to make the best content available the quickest.
Whatever you’re doing to increase your website’s search visibility, you can keep doing it until it stops working, and then you can find the next effective SEO tactic and use it until it keeps working. SEO evolves and you’ll evolve with it, but it’s not going away anytime soon.