How to create an engaging website?
Content is the centrepiece of your communication on the internet. Do you want to be visible on the internet? Attract more people to your website and win new customers? Everything happens by creating content. However, it is important to offer quality web content for internet users. Here’s the recipe to follow to create the perfect content.
The 5 ingredients of perfect web content
Perfect web content is visible content
It is the main feature of the perfect web content. You may write the best articles in the world, create the most beautiful info-graphics and videos, if your web content is not visible, you will lose your time. By visible content, one must understand well referenced in the search engines. You need to set the right keywords
Specifically, you must use them sparingly in your text and integrate them into the following tags:
Title tag (the title of your web page)
The meta-description tag (this is the description of your page that appears in search engine results)
The Alt tag of your images (this is the text description of an image that appears when the image cannot be loaded on a page or in an e-mail for example)
Perfect web content is readable content
Try to do everything to ensure that the key information reaches your readers at a glance. It’s also about creating quality web content. In the age of social media, we are overwhelmed by information. To create the perfect web content, you have to structure it taking into account the fact that Internet users only scan a web page.
To convince users who are scanning your web content, do not hesitate to highlight titles, subtitles and present your content in a list.
Perfect web content is understandable content
As we saw in point # 1, to create quality web content, you must write it so that it is visible in the search engines but do not fall into the extreme: your content must be visible and understandable! If you use the right keywords, but your article does not mean anything or the samples are too heavy, users will leave as quickly as they came.
So, think about your target when creating your web content to use the language and format appropriate to their level of knowledge and their expectations.
Perfect web content is engaging content
Admit that you do not plan to create web content without expecting anything in return? If you want to create quality web content, it is to gain visibility on the internet and probably win new customers. In this approach, you want to push users to act through your content.
To create quality web content, think of grabbing every opportunity to suggest that readers take action. To encourage people to take action, you can also add links that point to similar content or invite your readers to leave comments.