Top 10 Marketing KPIs to follow About Us If you are wondering what a KPI is, it’s basically what you should pay attention to if you want your business to flourish. The acronym stands for Key Performance Indicators, and as you can tell by the name, they are the factors you need to take into…
Fast growth vs slow growth About Us The idea of your business growing too fast can be a bit daunting and overwhelming. The idea of your business becoming boring, predictable and stale is also far from desirable. So, what is the best approach to such an important topic that can make or break your business?…
Facebook Ads? Yes, No, Maybe? About Us Founded in 2004, Facebook has grown immensely. – It now has a worldwide audience of 2.27 billion users and 2.67 Million users in Ireland in 2018.”With such a huge platform, it was only a matter of time until advertising services were made available to everyone, from businesses to…
Startups & SME differences About Us At first glance, it may seem as if startups and SME’s or small businesses are essentially the same; a small team of people lead by at least one entrepreneur trying to make a name for themselves in the market. Both share some of the same goals: growth, profitability and…
Let Your Business Stand Out Over Christmas About Us 6 ways to make sure your business takes the best advantage of the festive season Christmas is without a doubt the prime time of the year to achieve – or even beat! – the yearly sales goals that have been determined for your business. It arguably…
Google Product Changes About Us Google’s Transformation It may seem impossible but Adwords was launched nearly 18 years ago today, and since then a lot has changed, Google multiplied its platforms, and regulary improved them. In July Google Adwords changed their name to Google Ads, but don’t be scared, it is not a brand new…
Why does my website need SEO? About Us SEO (Search Engine Optimization) is used to help grow the organic visibility online via a non-paid search engine result. SEO affect not only a search engine position result but paid traffic pricing via google ranking helping a business become more noticed. Does my website need SEO? In…
Outsourcing your marketing efforts About Us Digital marketing should be a key component of a company’s marketing strategy. Since it allows the business to specifically target and reach a broader audience interested in purchasing their products or services. It can also generate leads and facilitate transactions if done correctly. In startups or smaller businesses, usually,…
New year business resolutions About Us With another year nearing its end, it’s always a healthy exercise to look back, contemplate and discuss everything: what went above expectations, what went according to plan, what turned out underwhelming or simply not good. It’s a good time to let go of the stress and mindset of the…
The best 8 Irish universities About Us Due to a refreshing stance on growing and improving as a country, the Irish Government is keen on investing in the innovation and prestige of what their schools offer in terms of education. Not only are there great efforts to support young entrepreneurs and startups, but the country’s…