10 SEO tips for your business With digital marketing strategies becoming more and more essential to the vast majority of businesses, it is extremely important to stay on your toes if you want your business to grow. Your digital marketing efforts shouldn’t rely exclusively on paid or inorganic promotional strategies, Google, Instagram or Facebook Ads,…
Supports available for startups About Us The Irish economy has recovered from its darker days in an admirable way, and one of the factors that aided that recovery was the startup culture that it began to foster and nurture. By attracting both tech giants and talent alike, Ireland managed to create a stimulating environment for…
10 business twitter accounts About Us The world wide web is vast and full of information that can be extremely helpful for an entrepreneur. So much so that it can be overwhelming to know which sources are to be trusted, what information is relevant and will actually help improve your business. Thankfully, Twitter is the…
Why have a community manager? About Us What is community management? Community management is often mistaken for social media management, and while it’s definitely a key part of any social media strategy, managing your community becomes more urgent the bigger your customer base gets.Community management is mostly about relationships and how your brand seizes opportunities…
Influencing marketing benefits About Us Influencing marketing has been around for a very long time, but it has only become popular in recent years and it has seen some incredible successes but also a few big failures. So Should you continue to invest into influencing marketing? It’s certainly not dead, but it can be tricky.…
A landing page explained Sometimes a ‘landing page’ is something similar to a destination page – any page where website visitors land we sometimes a ‘landing page’ is something similar to a destination page – any page where website visitors land when they reach your site for the first time. In fact, you’ll notice there’s…
Planning your social content About Us If you work in Digital Marketing, you know that for a social media strategy to be successful it requires proper planning, ahead of time. It is not just posting on Instagram or Facebook anymore. It’s time to take a more holistic approach, as in, looking at the marketing strategy…
A digital marketing briefing About Us When you’re putting together a digital marketing briefing it is essential to align your marketing goals with the digital agency you hire, as well as all stakeholders involved in the business. It serves as a blueprint providing you with the basic structure to achieve your desired strategic digital marketing…
Mobile marketing explained About Us Mobile marketing has become a key part of the way we communicate with our current or potential client base during the digital age. For the past decades, tech experts have said that the future would be mobile. Nowadays, with nearly 3 billion smartphone users around the world, it seems that…
Equality in the workplace About Us Equality in the workplace simply means that everyone receives fair treatment and has access to the same opportunities. When every situation in the workplace is dealt with in a transparent way, everyone knows what to expect in terms of consequences and rewards for their performances. It sets up an…