Are social media stories worthwhile?
A Great Way of Engaging with Customers and Building up Customer Relationships!
Social media may seem a bit cold and impersonal at times, especially when we want to use it to establish and nurture relationships with clients. Sometimes, that may be only due to a lack of savviness on how to adequately use these platforms to your best advantage as a business. When doing it the right way, meaningful connections can indeed be made through multiple social media platforms. How exactly though?
Every business connects with their target audience and their customers in different ways but there are a few guidelines you can benefit from if you are starting to explore social media. One of the main digital trends currently and in the near future is humanising your brand and bringing it closer to your audience, and there are several ways you can accomplish that.
Create a Dialogue
When you use social media platforms like Facebook or Twitter to post updates, you are giving your customers an opportunity to approach you and interact with your brand. This not only allows you to get precious insights from your followers, straight from the source – it also allows you to start a dialogue with current and potential customers.
It may be difficult to stay on top of every reply, especially if you’re not working with a community manager, but you can decide which ones are more relevant, engaging or pressing when the time to reply to these comments comes. You can establish a healthy, meaningful rapport through social media.
Don’t Focus Solely on Business
Businesses on social media usually have a very pragmatic approach to its use, sharing updates about things happening, information on products and services, general news related to them or their customers.
While this definitely is an important part of developing a social media presence, information about your business shouldn’t be the only thing you use as a source for your content. Share content that your target audience would enjoy reading or watching, that is in some way related to your business. It can be an inspirational article or informative blog posts, make sure they are relevant to your target audience. Develop a content calendar to have a plan for what you will share on social media.
Show and Tell
Instead of simply informing your audience that you have a certain service or product, why not show it in action instead? It bolsters the proximity with your followers, makes them feel more involved and it’s more captivating than just listing your inventory.
Social media users are far more engaged when they are watching video content rather than reading. Peak their interest by producing high quality, entertaining, and informative videos that will help them remember you and what you have to offer.
Take the size and impact of your company and ponder on how you could give back to your community. If you are a big community, you can support and donate to an organisation that meets your standards and reflects your principles.
If you are a smaller, more community-oriented business you can sponsor or create small charitable events to raise funds to improve your community – like an animal shelter or any social support endeavours. Do something that makes your brand look good, while also contributing positively to the world around you. And don’t forget to be vocal about it – which obviously doesn’t mean that you should hop on Facebook and start bragging about it. There is no quicker way to hurt your image. Instead, take photos of you and your employees doing good things for your community and upload them on your social media, encourage people to do the same or raise awareness around the subject.
Open Multiple Channels to Communicate
The more platforms you use, the more channels of communication you will have towards your audience and vice-versa. You do need to narrow down which ones make sense, considering your target audience. Through these social media channels, you can now give customer support as well, often in real time, especially if you have a community manager.
Give Them The Inside Scoop
Giving your customers a behind-the-scenes look at the action within your company is a great way to build trust, brand loyalty and a strong connection. People want to feel included and this can be easily done by sharing videos of your team creating your latest project or photos of something no one else in the public can see. This gives your company a face behind the brand and a way for your customers to learn even more about you and your team.